Jewellery Care & Safety

Know what you are choosing

Check the material and finish stated on the individual product page. Gold or silver colour describes appearance; it does not by itself establish the base metal or alloy.

Need an exact alloy or coating specification? Contact us with the product name before ordering. We will confirm the information available for that piece.

Keep your jewellery looking its best

Store pieces separately, keep away from perfume and cleaning products, and follow the care instructions for the material listed on your product.

Ask us about a product · Check the size guide

Jewellery
Care & Safety

Simple care steps to keep your jewellery beautiful, safe and made to last.

✦Always check the product description for the specific material of your item.
Close-up ear styled with gold jewellery for Toku LONDON Jewellery Care & Safety

Quick Care Essentials

Handle
with care

Be gentle with your jewellery.

Keep
it dry.

Remove before showering, swimming or prolonged moisture.

Store
separately

Use a jewellery box or pouch to help avoid scratches.

Avoid
harsh products

Perfume, lotions and cleaners can affect the finish.

Check
the material

Different materials need different types of care.

Use healed
piercings only

Use in suitable, appropriately healed piercings.

Do Less, Care Better

Delicate gold jewellery arranged in a soft jewellery tray with pink cloth

Better Practice

  • ✓Put jewellery on after your beauty routine.
  • ✓Remove fashion jewellery before sports and swimming.
  • ✓Wipe gently with a soft, clean cloth.
  • ✓Store in a clean, cool and dry place.

What to Avoid

  • ×Harsh chemicals and abrasive cleaners.
  • ×Spraying perfume directly on jewellery.
  • ×Swimming with jewellery in chlorinated or salt water.
  • ×Pressure, snagging, twisting or unnecessary force.
Perfume and cosmetic bottles illustrating products to keep away from jewellery
Gold jewellery with water droplets illustrating moisture and water exposure

Water, Chemicals & Cosmetics

Water, chlorine, salt water and chemicals can affect the finish and shine of jewellery. Remove your pieces before swimming, cleaning or using beauty products.

Gold jewellery with a soft pink cleaning cloth on a neutral tray

Cleaning

Wipe your jewellery gently with a soft, clean, dry cloth. Avoid abrasive materials, harsh chemicals and unsuitable jewellery-cleaning products.

Ask about cleaning your piece →
Close-up of an ear with gold piercing jewellery being handled gently

Pierced Earrings
& Body Jewellery

Wash your hands before handling pierced jewellery. Never force jewellery into a piercing. Use only in suitable, appropriately healed piercings.

Check jewellery measurements →

If you experience unexpected pain, swelling, bleeding, irritation or signs of infection, seek advice from a qualified piercer or medical professional. Toku LONDON does not provide medical, allergy or professional piercing advice.

Allergies & Sensitivities

Materials vary by product. If you have a known allergy or sensitivity, check the material before ordering and use. Stop use if an unexpected reaction occurs.

Fastenings &
Small Components

Check fastenings regularly and do not over-tighten screw fittings. Keep small jewellery parts away from young children and pets.

Normal Wear & Tear

Plating and surface finish may naturally change over time depending on wear, skin chemistry, moisture, cosmetics, storage and friction.

Damage After Delivery

Damage from bending, twisting, force, impact, alteration or unsuitable cleaning is not normally a manufacturing fault unless evidence shows an underlying defect.

Factors That Affect Wear & Tear

Frequency
of use
Skin
chemistry
Moisture
& humidity
Cosmetics
& perfume
Chemicals
& cleaners
Storage
conditions
Handling
& care
Friction
& impact
✦Thank you for choosing quality jewellery.Treat it well. It’ll stay with you longer.